About Minitago

We think exploring your own neighbourhood should feel like a game.

Minitago connects players with real local businesses through bite‑sized Quests — turning the coffee runs, dinners and errands you already do into something worth levelling up for.

Our story

Minitago started with a simple observation: the best parts of a neighbourhood — its cafés, its hawker stalls, its independent stores — rarely get discovered through a search bar. They get discovered by wandering in. We built Minitago to reward that wandering: every Quest you complete is a real visit to a real place, and every Gem or Coin you earn is proof that you showed up.

It began on the streets of George Town, Penang — a UNESCO heritage town where the best meal is rarely the one you booked, but the one you stumbled into. Our founders kept noticing the same thing: locals walked past incredible hawker stalls, kopitiams and family-run shops every day without a second glance, while newcomers had no way to find them beyond word of mouth. Minitago was built to fix that — starting with a handful of partner locations around Penang, and a simple idea that finding a great local spot should feel as rewarding as the meal itself.

Our mission

To make discovering and supporting local businesses as fun as any mobile game — for players who want a reason to explore, and for merchants who want a fair, transparent way to earn new regulars.

What we believe

The values behind the game

Real over virtual

Every reward is earned at a real location. Minitago is a layer on top of your neighbourhood, not a replacement for it.

Fair for merchants

Transparent fees, real‑time dashboards and payouts merchants can rely on — no black‑box algorithms.

Play, don't pressure

Quests, streaks and Lucky Draws are designed to be fun first — never a dark pattern that pressures you to spend.

Want to explore Penang with us?

We're always happy to hear from players and merchants.